Welcome to Music Business & Communications at UT
The Music Business & Communications Area at the University of Tennessee prepares students for careers at the intersection of music, media, and industry. Our programs combine creative thinking, practical skills, and real-world experience to equip students for a wide range of careers – from record labels and PR firms to journalism, management, live events, and more.
Undergraduate Programs
Within the Music Business & Communications area, students can choose from three Bachelor of Arts concentrations, each tailored to different professional goals.
The program also benefits from strong partnerships with UT’s award-winning College of Communication & Information and the Haslam College of Business, giving students access to interdisciplinary expertise and expanded career preparation. We also offer a Minor in Music Business, a valuable complement to any undergraduate major across the College.
Music Advertising & Public Relations
An innovative interdisciplinary degree ideal for students interested in music history, ethnomusicology, and interdisciplinary work.
Music Business Administration
This concentration is built for students who want to work behind the scenes, such as managing artists, organizing events, launching music brands, or navigating the business side of the industry
Music Journalism & Media
This concentration is designed for students who are passionate about writing, media, and the ever-evolving world of music and culture. This program helps you build the voice, skills, and portfolio to make an impact in the music media landscape.
Meet the Director of Music Business & Communications
With over 30 years in the entertainment industry, world-renowned jazz guitarist and recording artist Juan Carlos “JC” Quintero brings unmatched professional experience to the Music Business Administration program. Quintero has worked with major music labels and production companies—including Saban Brands, Genius Brands International/Kartoon Studios, and Funrise Inc.—bridging the worlds of performance, production, and media.
At Saban Brands LLC, Quintero served as the the Music Supervisor and Executive in Charge of Music, where he oversaw music production and rights management for hit television properties like Power Rangers, Paul Frank Industries, Julius Jr., Digimon, and Glitter Force.
Students in the program gain access to JC’s real-world industry insights, professional network, and comprehensive understanding of the music business, from live performance and recording to licensing and brand integration.
- Hands-on learning with real clients, projects, and campaigns
- Strong internship support and connections across the industry
- Emphasis on portfolio development and real-world experience
- Cross-disciplinary opportunities in music, marketing, writing, and entrepreneurship
- Access to a growing alumni network working in labels, media, live events, education, and more
Interested in UT Music Business & Communications?
Schedule a Music Major for a Day Experience or Building Tour!
Get a true sense of what it’s like to be a music major at UT! Sit in on classes, attend rehearsals, meet with the Professor Quintero, and tour our beautiful facilities.
Learn How To Apply
Whether you’re applying as a first-time college student, transfer student, or graduate student, admission to the Natalie L. Haslam College of Music is a multi-step process that includes applying to the University of Tennessee and to our college. We’re here to guide you every step of the way.